
Diane
Manager, Senior Hairstylist
An exceptional hairstylist with over 30 years in the industry, specialising in precision cuts, colour work, highlights, perms and wedding updos.
Downtown Victoria · Since 1989
Modern hairdressing, botanical care and thoughtful service in the heart of Victoria since 1989.
A Victoria original
For more than three decades, ecoChic has paired individual artistry with AVEDA’s plant-powered approach to hair and scalp care.
We tailor every service to the person in the chair—from precision cutting and dimensional colour to Japanese Head Spa rituals and finishing care.
Meet our teamSignature services

Signature experience
Our 60-minute Japanese Head Spa combines thorough scalp and hair cleansing, AVEDA conditioning care, gentle massage, a calming Hydro Spa water ritual and a blow-dry finish.
AVEDA at ecoChic
Explore hair, scalp, styling, skin and wellness care with guidance from your stylist or an AVEDA product specialist on our team.

Our team

Manager, Senior Hairstylist
An exceptional hairstylist with over 30 years in the industry, specialising in precision cuts, colour work, highlights, perms and wedding updos.

Senior Hairstylist
Eight years in the industry, focused on thick hair, bleaching and colour correction — and known for a deeply relaxing scalp massage.

Senior Hairstylist
An accomplished stylist with a background in university administration and hairstyling instruction, known for a calm presence and exceptional client communication.

Senior Hairstylist
Twelve years of professional experience, specialising in precision haircuts, colour transformations and vibrant colour tailored to each guest.
Loved in Victoria
My long time hairdresser moved off the island and I needed to find a new stylist. This can be a daunting task. I love Aveda product so I thought I would try EcoChic. I was so glad I did. I see Diane and she is great! She nails the cut everytime! I only colour a couple times a year but when I do, I am always very happy. I highly recommend Diane. She knows her trade well and is super lovely.
Farah is truly exceptional. If you’re looking for an elegant haircut, she is the only person I trust. Her eye for detail and sense of balance are unmatched. Beyond her talent, she is incredibly warm and gracious, you feel completely at ease in her chair. I wouldn’t let anyone else touch my hair. She also does the most beautiful highlights and is amazing with brows. I’ve trusted her with both, and she’s never disappointed.
Jamie really listens and delivers exactly what I ask for. The cut is clean, balanced, and grows out nicely, which is rare. She's detail-oriented but efficient, and her suggestions genuinely improve the result. No upselling, just real skill and good taste. The ecoChic salon has a great attitude and a welcoming, clean space—especially the Aveda tea, which is surprisingly delicious. I always leave feeling sharper and more confident. Definitely one of the most reliable haircuts I've had. I won't be going anywhere else for a haircut from now on.
Had my first head spa experience and Emily was absolutely wonderful! I left feeling relaxed and my hair felt and smelt amazing! I will definitely be a reoccurring customer!
I had an appointment with Paniz for highlights and a haircut, and I couldn’t be happier! I asked for a low-contrast balayage with warm, rich brunette tones to brighten my face without making my hair look too light, and she delivered exactly what I wanted. The colour is beautiful, dimensional, and so seamlessly blended while still keeping my hair healthy. She also recreated the layers I showed her perfectly and finished with amazing styling. Paniz really listened to what I wanted, and I absolutely love my hair! definitely recommend her.
I had a wonderful experience with Cassandra! She’s an excellent hairstylist and especially skilled with both haircuts and colour. I absolutely loved how my hair turned out and would definitely recommend her! ⭐ ⭐ ⭐ ⭐ ⭐
I had such a great experience with Alida! She’s so warm, friendly, and full of positive energy. She really listened to what I wanted and made me feel comfortable throughout the whole appointment. I absolutely loved my haircut and had such a wonderful experience with her! 💗

1989 — 2026
Styles change. What stays is the relationship: listening closely, doing the work properly, and helping guests leave feeling unmistakably themselves.
Read our storyJournal

Aveda Color Conserve is back. We break down the real differences vs Color Control—fade-fighting approach, aroma, lather, Light/Rich options and leave-in protection—so you can choose the right colour-care routine.

Save CA$25 on a beautifully boxed Aveda trio for stronger, smoother, shinier-looking hair. Discover Gift of Radiance in store at ecoChic in The Bay Centre, downtown Victoria.

October 6–15 only: save 25% on selected AVEDA hair, styling and body-care favourites at ecoChic AVEDA in The Bay Centre, downtown Victoria. In-store purchase only.
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Salon hours
Mon–Wed 10–6 · Thu–Fri 10–7 · Sat 10–6 · Sun 11–6
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